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Introduction

"The right product, in the right place, at the right time, at the right price".


When you look online you will see there are many various definitions of marketing. According to the Chartered Institute Of Marketing (CIM), "marketing is the management process that identifies, anticipates and satisfies customer requirements profitably".

In essence, it is about using a number of different disciplines together to create an awareness and need for whatever it is you are selling, be it a can of beans to a service or campaign issue.

Have a look through the other support pages for more tips and information.

Published by Community and Voluntary Sector Forum

Published by @ctive Student

Published by Project V

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