Marketing
Introduction
"The right product, in the right place, at the right time, at the right price".
When you look online you will see there are many various definitions of marketing. According to the Chartered Institute Of Marketing (CIM), "marketing is the management process that identifies, anticipates and satisfies customer requirements profitably".
In essence, it is about using a number of different disciplines together to create an awareness and need for whatever it is you are selling, be it a can of beans to a service or campaign issue.
Have a look through the other support pages for more tips and information.
Published by Community and Voluntary Sector ForumThe Marketing Mix
Product, place, price, promotion. This is known as the 'Marketing Mix'.
For an in depth look at what this means, see the Voluntary Matters guide to product, place, price, promotion.
Improving Your Marketing
The Media Trust have produced a very useful guide to improving your organisation's marketing.
See the full paper on the Media Trust website.
Branding
Branding is a term which is used to describe the overall look and feel of your organisation and people often expect it to include a logo.
For a useful introduction to what branding is all about, see the page produced by Voluntary Matters, Introduction to Branding.
You might also find the sample rebranding paper produced by the Forum useful.
