Channel 4’s 2012 launch: Paralympics to be ‘biggest event’ in C4 history

13/08/2010

Channel 4 says it wants to make its wall-to-wall coverage of the London 2012 Paralympics the “biggest event” in its history.
The broadcaster is promising a multi-million pound marketing campaign in the lead-up to London 2012 – again the biggest in its history – and promised that coverage during the…

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